Brand Marketing + Shazam
Shazam lines up major brands for interactive ad campaigns
15:05 | Thursday June 16, 2011
By Eamonn Forde
source : musicweek.co.uk Honda, Starbucks, Paramount Pictures and Procter & Gamble are among the brands signed up to use Shazam as a key advertising component globally. They will be inserting 'Shazamable' elements into their ad campaigns. Viewers can then use the Shazam mobile app when they see the participating ads to find out more about the products, engage with promotions or make purchases. Among the upcoming TV ad campaigns are both Honda and Starbucks who will be creating treasure hunts, with the latter building their commercial around a Lady GaGa video. Meanwhile, Paramount Pictures is offering a free live version of Linkin Park track When They Come For Me as part of its TV and radio campaign for the Transformers 3 movie. Shazam claims results form earlier ad campaigns increased traffic to dedicated microsites by as much as 20%, while 27% of those who tagged the ad either downloaded the song featured or watched additional content. Shazam EVP of ad sales Evan Krauss said, “Shazam for TV is the industry standard for how companies can use mobile technology to drive deeper engagement with their television ad campaigns. "We're now seeing companies in nearly every industry sector taking advantage of Shazam's 'second screen' experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click of a button.” In December, the company launched its Shazam Listening Screen Takeover initiative for its iPhone and iPad apps. Universal Music Group bought out all of Shazam's banner inventory for the duration of a campaign covering 28 acts that started on January 15. The Listening Screen allows advertisers to control the Shazam home screen when a song is being tagged with the in-app ads on the free version of the app will take over three-quarters of the screen (where the Shazam logo normally sits). In January this year, Shazam partnered with US cable channel Syfy to offer “the first, series-long 'TV Tagging' initiative” for the US run of the Being Human show. On-screen promotions pushed the Shazam mobile app and its logo was embedded into the broadcast programme. When opened, the Shazam app recognised the logo and delivered tag results to a user's handset Yesterday Shazam announced it had acquired US company Tunezee's synchronised lyrics technology which will power the Shazam LyricPlay feature, allowing users to view lyrics synchronised to the tracks they are listening to in real time.
15:05 | Thursday June 16, 2011
By Eamonn Forde
source : musicweek.co.uk Honda, Starbucks, Paramount Pictures and Procter & Gamble are among the brands signed up to use Shazam as a key advertising component globally. They will be inserting 'Shazamable' elements into their ad campaigns. Viewers can then use the Shazam mobile app when they see the participating ads to find out more about the products, engage with promotions or make purchases. Among the upcoming TV ad campaigns are both Honda and Starbucks who will be creating treasure hunts, with the latter building their commercial around a Lady GaGa video. Meanwhile, Paramount Pictures is offering a free live version of Linkin Park track When They Come For Me as part of its TV and radio campaign for the Transformers 3 movie. Shazam claims results form earlier ad campaigns increased traffic to dedicated microsites by as much as 20%, while 27% of those who tagged the ad either downloaded the song featured or watched additional content. Shazam EVP of ad sales Evan Krauss said, “Shazam for TV is the industry standard for how companies can use mobile technology to drive deeper engagement with their television ad campaigns. "We're now seeing companies in nearly every industry sector taking advantage of Shazam's 'second screen' experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click of a button.” In December, the company launched its Shazam Listening Screen Takeover initiative for its iPhone and iPad apps. Universal Music Group bought out all of Shazam's banner inventory for the duration of a campaign covering 28 acts that started on January 15. The Listening Screen allows advertisers to control the Shazam home screen when a song is being tagged with the in-app ads on the free version of the app will take over three-quarters of the screen (where the Shazam logo normally sits). In January this year, Shazam partnered with US cable channel Syfy to offer “the first, series-long 'TV Tagging' initiative” for the US run of the Being Human show. On-screen promotions pushed the Shazam mobile app and its logo was embedded into the broadcast programme. When opened, the Shazam app recognised the logo and delivered tag results to a user's handset Yesterday Shazam announced it had acquired US company Tunezee's synchronised lyrics technology which will power the Shazam LyricPlay feature, allowing users to view lyrics synchronised to the tracks they are listening to in real time.
