Supergazol http://supergazol.posterous.com #display #social #mobile #shop posterous.com Fri, 24 Jun 2011 02:34:04 -0700 100 000 downloads en 2 semaines pour Songkick http://supergazol.posterous.com/100-000-downloads-en-2-semaines-pour-songkick http://supergazol.posterous.com/100-000-downloads-en-2-semaines-pour-songkick Songkick apps passes 100k downloads
09:24 | Thursday June 23, 2011
By Eamonn Forde
source : musicweek.co.uk

Songkicks's live music discovery app has been downloaded more than 100,000 times since its launch a fortnight ago.

The free app, currently only available for iOS devices, scans a user's iTunes collection to alert them when favourite acts are playing in their area through push notifications.

It also makes recommendations and allows ticket purchasing by linking to over 150 different vendors.

Speaking to Music Week last week, Songkick co-founder and CEO Ian Hogarth said the live industry still has to do a lot more to grasp the opportunities offered by digital.

“Digital should be about getting people through the doors and then personalising the experience for them and offering a proper loyalty scheme,” he said.

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Tue, 21 Jun 2011 14:38:00 -0700 Help me, premier lauréat du concours de jeux vidéo Hits Playtime http://supergazol.posterous.com/help-me-premier-laureat-du-concours-de-jeux-v http://supergazol.posterous.com/help-me-premier-laureat-du-concours-de-jeux-v

Le projet Help Me.

Vingt-sept projets en compétition, autant de blogs de développement, six mois de développement : le Monde.fr a remis, mardi 21 juin,le premier prix du concours Hits Playtime au projet Help me, sorte de plongée vidéoludique dans un univers façon "big brother", où le joueur doit aider un prisonnier à s'évader en le guidant grâce aux caméras de vidéosurveillance. Développé par des étudiants de l'Enjmin d'Angoulême, le jeu est disponible sur le blog du projet, qui détaille également l'évolution et le développement du titre.

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Fri, 17 Jun 2011 03:17:46 -0700 Brand Marketing + Shazam http://supergazol.posterous.com/brand-marketing-shazam http://supergazol.posterous.com/brand-marketing-shazam Shazam lines up major brands for interactive ad campaigns
15:05 | Thursday June 16, 2011
By Eamonn Forde
source : musicweek.co.uk

Honda, Starbucks, Paramount Pictures and Procter & Gamble are among the brands signed up to use Shazam as a key advertising component globally.

They will be inserting 'Shazamable' elements into their ad campaigns. Viewers can then use the Shazam mobile app when they see the participating ads to find out more about the products, engage with promotions or make purchases.

Among the upcoming TV ad campaigns are both Honda and Starbucks who will be creating treasure hunts, with the latter building their commercial around a Lady GaGa video.

Meanwhile, Paramount Pictures is offering a free live version of Linkin Park track When They Come For Me as part of its TV and radio campaign for the Transformers 3 movie.

Shazam claims results form earlier ad campaigns increased traffic to dedicated microsites by as much as 20%, while 27% of those who tagged the ad either downloaded the song featured or watched additional content.

Shazam EVP of ad sales Evan Krauss said, “Shazam for TV is the industry standard for how companies can use mobile technology to drive deeper engagement with their television ad campaigns.

"We're now seeing companies in nearly every industry sector taking advantage of Shazam's 'second screen' experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click of a button.”

In December, the company launched its Shazam Listening Screen Takeover initiative for its iPhone and iPad apps. Universal Music Group bought out all of Shazam's banner inventory for the duration of a campaign covering 28 acts that started on January 15.

The Listening Screen allows advertisers to control the Shazam home screen when a song is being tagged with the in-app ads on the free version of the app will take over three-quarters of the screen (where the Shazam logo normally sits).

In January this year, Shazam partnered with US cable channel Syfy to offer “the first, series-long 'TV Tagging' initiative” for the US run of the Being Human show. On-screen promotions pushed the Shazam mobile app and its logo was embedded into the broadcast programme. When opened, the Shazam app recognised the logo and delivered tag results to a user's handset

Yesterday Shazam announced it had acquired US company Tunezee's synchronised lyrics technology which will power the Shazam LyricPlay feature, allowing users to view lyrics synchronised to the tracks they are listening to in real time.

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Thu, 16 Jun 2011 02:23:08 -0700 Shazam se développe http://supergazol.posterous.com/shazam-se-developpe http://supergazol.posterous.com/shazam-se-developpe Shazam buys synchronised lyrics technology, launches LyricPlay
12:34 | Wednesday June 15, 2011
By Eamonn Forde
source : musicweek.co.uk

Mobile music recognition company Shazam has made its first corporate acquisition by buying US company Tunezee's synchronised lyrics technology and simultaneously launched its new Shazam LyricPlay feature.

LyricPlay is now live in the paid Shazam Encore mobile app for iOS devices and it allows users to view lyrics synchronised to the tracks they are listening to in real time.

Shazam now offers a database of lyrics to 25,000 songs, based on the most tagged tracks on the service. This library will be added to on an ongoing basis.

Shazam CEO Andrew Fisher said, “We believe Shazam LyricPlay is a world's first and significantly enhances the magical experience Shazamers love.”

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Mon, 06 Jun 2011 07:28:47 -0700 iCloud : attentes et spéculations http://supergazol.posterous.com/icloud-attentes-et-speculations http://supergazol.posterous.com/icloud-attentes-et-speculations Expectations rise for iTunes in the cloud
08:45 | Monday June 6, 2011
By Eamonn Forde
source : musicweek.co.uk

Apple’s latest – and long anticipated – cloud version of iTunes will launch today (Monday) with the full backing of the major record labels and the majority of indies.

Apple CEO Steve Jobs will announce details of iCloud at his company’s Worldwide Developers Conference, although Music Week understands that there may be a delay in iCloud actually going live.

The company was still negotiating with some labels and publishers at the end of last week, although deals were said to be very close to being signed off.

The fully licensed iCloud differs from earlier cloud services from Amazon and Google, which went live earlier this year without the backing of major rights holders.

“Apple runs a global business,” said Charles Caldas, CEO of Merlin, which negotiates digital deals on behalf of the indie sector. “The risk Amazon and Google took was based on the fact that product was only available in one jurisdiction – and I am sure they took a lot of legal advice before making that jump.

“On a global basis, they need the support and participation of the rights holders to make the products as great as possible.”

The music industry has been awash with speculation as to what features iCloud will include since news of the launch broke. Some commentators have speculated that it will include a commerce element, preview streaming via iTunes and the eventual launch of an iTunes subscription service.

iCloud could clear way for subs service

Apple, a company known for keeping a tight lid on all of its product developments, broke with tradition last week when it revealed that CEO Steve Jobs was to unbox iCloud at its Worldwide Developers Conference.

The fact that Apple had acquired the iCloud name ¬ owned by Swedish cloud storage firm Xcerion until April this year ¬ was only made public last week.

As with all Apple announcements, the news sent the music industry into a frenzy.

Critically, iCloud will be licensed ¬ deals with several labels have been in place for a number of weeks and Apple was closing in on key publisher deals at the end of last week.

Music Week understands that deals with independent labels are being brokered directly rather than on a collective basis and that the deals are extensions or revisions of existing licensing deals for iTunes, rather than new agreements drafted from scratch.

This will make the proposition very different from the recent cloud music launches from Amazon and Google, both of whom argued there was no need for licensing deals for users to upload and stream their existing music collections. Rights owners are currently contesting this behind the scenes.

The fact Apple has deals in place means that iCloud will be much more than a storage and locker service. There will almost certainly be a commerce element ¬ although it is unclear if that will be based on per-track streaming (something its 2009 acquisition of Lala could, in theory, cover), subscription, downloading ¬ or a hybrid of them all.

Analysts are also predicting that iCloud could allow for extended preview streaming via iTunes. The site has already offered 90-second preview clips in the US (higher than the standard 30-seconds elsewhere), so offering longer form, or even full, streams would not be a huge leap technology-wise.

This will depend, however, on the licences it secures and payment models it puts in place with labels and publishers.

Former Forrester analyst Mark Mulligan would like to see iCloud include “a platform for subsidised services [where] users will pay for premium devices with cloud subscription included music streams not from your collection [and] iTunes buyers will get streaming credits [and finally] unlimited on-demand content subscription [for] books, music, apps, games, music ¬ the lot”.

Meanwhile, We7 CEO Steve Purdham predicted that “scan & match” ¬ whereby Apple detects what you already have in your iTunes collection and unlocks streaming access to it, so the user streams from the Apple server rather than uploading duplicate tracks ¬ will be central to the offering.

“The classic iTunes ecosystems will make this an outstanding service,” Purdham said. “The question is about how it will be charged. I suspect an annual service charge which may be part of MobileMe. The big thing for me is that this is a stepping stone to iTunes subscription.” He continued, “The infrastructure is already there; once they get their purchasers to use the service it is an easy step of expanding from access to all your music to access to all our music, which will be great news for the bands and fans.” Merlin CEO Charles Caldas cautioned against seeing Apple as the only company that can push new mainstream services.

“We are starting to feel there is an evolution happening here [in the digital music market] that is leading towards a market that is more about access than consumption,” he said. “How that plays out for mainstream consumers will depend on how it is executed and what value it brings to those consumers.” Unlike its two biggest US rivals, Google and Amazon, Apple¹s approach is less about being first to market and more about being first to market with a fully functional and fully licensed service that will have support from copyright holders.

However, no matter what Apple unveils this week ¬ and the presence of Steve Jobs suggests it will be a significant announcement ¬ it will not be set in stone and any service will doubtlessly evolve over the years.

Apple has constantly updated and refreshed its product lines ¬ from laptops and iPods to iTunes and iPads ¬ and so what iCloud is in June 2011 will really only be a whisper of what it is in June 2012, when the speculation around iCloud 2.0 will, inevitably, raise its head.

Software as key

As a piece of software, iTunes has been criticised for becoming a sprawling, patchwork affair as new functionality has been added over the past decade.

Initially it was designed for ripping and managing music from CDs, then came iPod management and the iTunes Store. Alongside that came Genius recommendations, iPhone management, iPad management and Ping, its white elephant of a social network.

Software designers have blamed its increasing sluggishness on the fact that it is being asked to do far more than it was initially conceived to do and a total reboot is essential to get it working at top speed again.

Tellingly, Spotify attempted to address this with its recent iPod integration, a bold move to make it, rather than iTunes, the default music player for many consumers.

Because iTunes has become a very cumbersome piece of music management software, the hope is that its migration into the cloud will erase a lot of the software problem the average iTunes user experiences.

Apple will also be looking to put the numerous missteps of its MobileMe offering (linking email, calendars, contacts and cloud storage) behind it.

Leaked details of Apple meetings suggested a furious Steve Jobs demanding to know why MobileMe was a disaster at launch. It is not a huge leap to believe that iCloud will have been rigorously tested to avoid similar launch problems.

Part of the reason that Ping stumbled out of the gates last year was the withdrawal, at the last minute, of Facebook Connect integration.

Speculation abounds that iCloud will pick up where Ping dropped the ball.

Facebook, like Apple, has placed an enormous emphasis on design and UI (user interface), so any meshing of the two would have serious quality standards to meet. And after MobileMe and Ping, Apple really cannot afford to release another half-baked product into the market.

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Mon, 06 Jun 2011 02:43:08 -0700 The Present & Future Of Music http://supergazol.posterous.com/the-present-future-of-music http://supergazol.posterous.com/the-present-future-of-music Source : http://virginieberger.com/2011/06/etat-de-la-musique-en-ligne-present-et-futur/

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Wed, 01 Jun 2011 06:00:59 -0700 Apple vs Google vs Amazon : iCloud? http://supergazol.posterous.com/apple-vs-google-vs-amazon-icloud http://supergazol.posterous.com/apple-vs-google-vs-amazon-icloud Apple to unveil iCloud next week
15:32 | Tuesday May 31, 2011
By Eamonn Forde
Source : musicweek.co.uk

Apple could pull the covers off the long-rumoured cloud version of iTunes at its Worldwide Developers Conference in San Francisco next week.

The company has confirmed that CEO Steve Jobs will deliver the keynote on Monday (June 6) where he will “unveil next generation software”.

This will include Lion (the latest Mac operating system), iOS 5 for the iPhone and iPad and iCloud - described in a press release as “Apple's upcoming cloud services offering”.

There was no mention of music in relation to iCloud, but it has long been expected that Apple will look to expand beyond its heavily criticised MobileMe offering and link it through to iTunes for music and video content.

Apple bought music streaming company Lala in December 2009 and in April this year acquired the iCloud domain name from Swedish cloud storage firm Xcerion for an estimated $4.5m (£2.73m).

Rumours have emerged in the past few weeks that it has - unlike Google and Amazon with their recent music-based cloud offerings - secured licensing deals with at least three of the major labels.

Jobs will deliver his keynote at 10am (PST) on June 6.

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Thu, 26 May 2011 05:59:46 -0700 Spotify intégré à Facebook? http://supergazol.posterous.com/spotify-integre-a-facebook http://supergazol.posterous.com/spotify-integre-a-facebook Facebook and Spotify to link?
09:59 | Thursday May 26, 2011
By Ben Cardew
source : musicweek.co.uk

Facebook is said to be planning a hook up with Spotify, which will allow users to stream songs from the Spotify catalogue within the social network.

Forbes reports that the service, which will only work in countries where Spotify is live, will allow Facebook users to listen to songs simultaneously with their friends.

The report said the new service could be live in as little as two weeks, citing “sources close to the deal”.

It claims Facebook users will see a Spotify icon on the left side of their newsfeed, along with the current icons for photos and events.

Neither side has confirmed the deal, although Facebook recently re-launched its Music On Facebook platform, showing the importance of music to the social networking giant.

Facebook is said to have further plans for music in the coming months.

There is already some interaction between Spotify and social networking sites such as Facebook: Spotify users can, for example, share links to tracks via Twitter and Facebook.

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Fri, 13 May 2011 00:56:00 -0700 Netflix Finally Arrives on Some Android Phones http://supergazol.posterous.com/netflix-finally-arrives-on-some-android-phone http://supergazol.posterous.com/netflix-finally-arrives-on-some-android-phone

Ever since Netflix went mobile with an iPad app last year, jealous Android users have patiently awaited availability of the online streaming service on their own devices. Well, the wait is finally over — at least for some users.

The Netflix app just arrived on the Android market, according to a blog post by Netflix Product Manager Roma De. But for now, at least, the app will only be available on select Android phones. Those include the HTC Incredible with Android 2.2, HTC Nexus One with Android 2.2 and 2.3, the HTC Evo 4G with Android 2.2, the HTC G2 with Android 2.2 and the Samsung Nexus S with Android 2.3.

Android fragmentation has been a big issue for developers trying to reach the Android platform, specifically for video applications that need to ensure high-quality playback and content protection. Netflix has been working on developing for Android since at least last fall, but without standardized DRM, it has had to work with individual handset manufacturers to ensure streams are secure.

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Wed, 11 May 2011 13:09:00 -0700 A new kind of computer: Chromebook http://supergazol.posterous.com/a-new-kind-of-computer-chromebook http://supergazol.posterous.com/a-new-kind-of-computer-chromebook

A little less than two years ago we set out to make computers much better. Today, we’re announcing the first Chromebooks from our partners, Samsung and Acer.

At the core of each Chromebook is the Chrome web browser. The web has millions of applications and billions of users. Trying a new application or sharing it with friends is as easy as clicking a link. A world of information can be searched instantly and developers can embed and mash-up applications to create new products and services. The web is on just about every computing device made, from phones to TVs, and has the broadest reach of any platform. With HTML5 and other open standards, web applications will soon be able to do anything traditional applications can do, and more.

Chromebooks will be available online June 15 in the U.S., U.K., France, Germany, Netherlands, Italy and Spain. More countries will follow in the coming months.

We’re also announcing Chromebooks for Business and Education. This service from Google includes Chromebooks and a cloud management console to remotely administer and manage users, devices, applications and policies. Also included is enterprise-level support, device warranties and replacements as well as regular hardware refreshes. Monthly subscriptions will start at $28/user for businesses and $20/user for schools.

 

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Wed, 11 May 2011 06:09:04 -0700 Lancement de la beta de Google Music http://supergazol.posterous.com/lancement-de-la-beta-de-google-music http://supergazol.posterous.com/lancement-de-la-beta-de-google-music Google Music goes live
07:36 | Wednesday May 11, 2011
By Eamonn Forde
Source : musicweek.co.uk

Google Music has gone live in beta form and without any label or publisher deals -which Google insists the service does not require.

Unveiled at the I/O developer conference in San Francisco yesterday (May 11), Music Beta will initially be available to Google developers. Thereafter, it will move to invite-only beta, although Google did not provide a timeline for when this would be expected to happen.

The main features of the service are as follows:

    >  it will remain free while in its beta period, although no storage price points are given
    > users can upload and store up to 20,000 tracks in their personal space
    > access is available through any connected device and any changes made on one device (e.g. mobile or tablet) will automatically sync with other devices (e.g. PC) wirelessly
    > the Music Manager tool (for Mac and PC) will allow folder and playlist creation/management
    > the Instant Mix tool will create playlists and recommendations for users
    > offline play is possible with users able to cache to devices (either the most recently played tracks which are automatically cached or specifically selected tracks/albums/playlists)
    > a dedicated app for mobile and tablet devices running the Android operating system is available
    > it is US-only for now

A YouTube video outlining the main features of the service can be viewed here :

CNet reports during the press conference to launch the service, Android director of digital content Jamie Rosenberg insisted that despite no label or publisher deals, the service was “completely legal”.

He added, "We very much respect copyright. And we designed this service so that you can use your own personal music collection out of respect for those who create the music."

The company added it would respond to rightsholders who believed unauthorised content was being stored on the service.

On top of Music Beta, Google announced an online move rental service, allowing streaming access to titles.

Finally, the company revealed that over 100m Android devices have been activated to date and an average of 400,000 are now being activated each day.

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Wed, 11 May 2011 00:14:00 -0700 How Traditional Entertainment Can Use Social Media http://supergazol.posterous.com/how-traditional-entertainment-can-use-social http://supergazol.posterous.com/how-traditional-entertainment-can-use-social

Remember when social media was going to reinvent the entertainment business? Back in 2007 and 2008, Viacom’s MTV Networks tried to tie its shows together into the since-abandoned Flux social network. About the same time, NBC Universal’s Bravo network bought snarky fan site Television Without Pity, but it has done nothing with it since. But that was then.

Just last week, two big old-media companies made acquisitions that seem to signal new life: Warner Home Entertainment, home of the movie studio’s DVD efforts, acquired Flixster/Rotten Tomatoes, and News Corp.’s IGN bought Hearst’s UGO. Warner’s move hints at Netflix envy: The company said it wanted to use Flixster’s Facebook-driven user reviews and Rotten Tomatoes’ aggregation of professional ones to “grow digital content ownership.” Meanwhile, by doubling down on video game info sites, News Corp. is constructing a traditional aficionado-magazine model — but one with lots of social media elements (user blogs, friend-following, points for participation). A number of observers believe News Corp. will spin off the combination.

These opportunities — and others like them — seem to be spurred on by the excitement over tablets and apps, startup activity in the space and Facebook’s potential role in distribution and audience acquisition. Here are some ways in which other big players in TV and entertainment can capitalize on social media

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Wed, 11 May 2011 00:11:00 -0700 6 Companies Aiming to Digitize the Textbook Industry http://supergazol.posterous.com/6-companies-aiming-to-digitize-the-textbook-i http://supergazol.posterous.com/6-companies-aiming-to-digitize-the-textbook-i

The world’s readers purchased an estimated $966 million of ebooks in 2010, and Amazon has been selling more ebooks than paper books since January. But students have yet to catch on to the digital book revolution with the same fervor.

A 2010 study by OnCampus Research found that 74% of college students surveyed still prefer to use a printed textbook.

Where some see non-adopters, others see untapped markets, and thus large and small players alike have long been targeting the digital textbook niche. Here are some of the ways they’re looking to get students to trade their print for pixels.

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Tue, 10 May 2011 13:10:00 -0700 Google TV getting Android 3.1 and Market this summer http://supergazol.posterous.com/google-tv-getting-android-31-and-market-this http://supergazol.posterous.com/google-tv-getting-android-31-and-market-this

Google just announced at I/O that the Google TV will be upgraded to Android 3.1 this summer (existing devices will get an OTA upgrade) with access to the Market coming "soon." According to Mike Cleron from the Android Development team, developers will be able to use the vanilla Honeycomb SDK to build apps for Google TV, and also announced hardware partners will include Samsung, Vizio, Logitech and Sony - no word on previously mentioned possibles like Toshiba, Sharp or LG.

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Tue, 10 May 2011 13:02:00 -0700 Google Launches Movie Rentals on Android Market http://supergazol.posterous.com/google-launches-movie-rentals-on-android-mark http://supergazol.posterous.com/google-launches-movie-rentals-on-android-mark

Google announced a new cloud movie service for Android that will be available as part of the Android Market. At its Google I/O developers conference today, the company said that the service will have “thousands of movies available,” with titles including Inception, The King’s Speech and Despicable Me, and rentals starting at $1.99.

Users will be able to rent titles on Android Market’s website and then watch them on the web, stream them to Android devices and even download them to play on the go where no network connectivity is available. The web store launched during the Google I/O keynote and is available now.

Access to the movie rental store will be made available on Android 2.2 mobile handsets in a few weeks, and Honeycomb tables will be able to access the service as soon as Honeycomb 3.1 is available for the specific device.

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Tue, 10 May 2011 00:55:00 -0700 Google Music Beta Will Stream From the Cloud http://supergazol.posterous.com/google-music-beta-will-stream-from-the-cloud http://supergazol.posterous.com/google-music-beta-will-stream-from-the-cloud

Google plans to introduce its long-awaited service to allow people to upload and store their music collections on the Web and listen to their songs on Android phones or tablets and on computers.

The announcement of the new service, a so-called cloud-based music player, will be made on Tuesday at Google I/O, the company’s developers conference here, which will run through Wednesday.

The service, to be called Music Beta by Google, is similar to one introduced by Amazon in March, although it will store considerably more music. And like Amazon, Google does not have the cooperation of music labels, which means that users cannot do certain things that would legally require licenses, like sharing songs with friends and buying songs from Google.

The service is invitation-only to start. Verizon Xoom owners will receive invitations and others can sign up at music.google.com. Users download an application to their computer and upload their music, which could take many hours. The songs will be available on any device linked to the user’s Google account using a mobile app or a Web-based player, as long as they support Flash, which excludes iPhones and iPads.

For Google, the new service is a way to compete with the iPhone by giving Android users the ability to easily use their music collections. Android users could previously store MP3 music files on their phones but it was a cumbersome process. They can store 20,000 songs free, as opposed to Amazon’s service, which stores up to 1,000 songs without charge.

Apple is still expected to be working on such a service. It acquired Lala, a cloud music service, and built a data center in North Carolina that could store users’ music collections. It also has relationships with the labels through iTunes.

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Mon, 09 May 2011 12:54:00 -0700 Publishers Plan a Joint ‘One Stop’ Book Site http://supergazol.posterous.com/publishers-plan-a-joint-one-stop-book-site http://supergazol.posterous.com/publishers-plan-a-joint-one-stop-book-site

Three major publishers said on Friday that they would create a new venture, called Bookish.com, which is expected to make its debut late this summer. The site intends to provide information for all things literary: suggestions on what books to buy, reviews of books, excerpts from books and news about authors. Visitors will also be able to buy books directly from the site or from other retailers and write recommendations and reviews for other readers.

The publishers — Simon & Schuster, Penguin Group USA and Hachette Book Group — hope the site will become a catch-all destination for readers in the way that music lovers visit Pitchfork.com for reviews and information.

[...] They found some inspiration in film sites like Imdb.com, Rotten Tomatoes and Netflix for their comprehensive content.

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Mon, 09 May 2011 12:39:00 -0700 Welcome to the future of video. Please stay a while. http://supergazol.posterous.com/welcome-to-the-future-of-video-please-stay-a http://supergazol.posterous.com/welcome-to-the-future-of-video-please-stay-a

Today, we’re going to start adding around 3,000 new movie titles for rent available to users in the U.S. (more on this in a post later today) that will be accompanied by reviews and behind-the-scenes movie extras. Whether it’s short movie trailers, funny movie parodies or full-length blockbuster films, we encourage you to sit back and settle in to the YouTube movies experience.

In addition to expanding our movie offerings, we’re also bolstering our investment in the content that’s already being viewed by hundred of millions of people on YouTube. [...] Through YouTube Next, we’re helping fuel the creation of this type of content with initiatives like the YouTube Creator Institute and YouTube NextUp

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Mon, 09 May 2011 06:50:07 -0700 Vers une reprise en main de la Musique par Facebook? http://supergazol.posterous.com/vers-une-reprise-en-main-de-la-musique-par-fa http://supergazol.posterous.com/vers-une-reprise-en-main-de-la-musique-par-fa Social media giant faces up to the music
Monday May 9, 2011
By Eamonn Forde
Source : musicweek.co.uk

Facebook is bidding to make music more central to its offering, after years of relying on third-party developers to shoulder the weight.

The company last week announced the relaunch of its Music On Facebook platform, significantly expanding the offering which first arrived in 2008.

The new Music On Facebook site offers dedicated free page builds for musicians, venues and fans.

Artists can send tour updates, upload music and photos and manage direct marketing. The site also offers musicians advice on how best to use the platform to communicate with existing fans and reach new ones.

The social networking giant, which has some 600m users globally, said the new Music on Facebook Page was “for music fans of all kinds”.

“Whether you’re a musician yourself, have a job in the music industry, or simply love good tunes, this is the page to stay up-to-date with what is happening in music on Facebook,” it said.

The company initially launched Music On Facebook in 2008 but it failed to catch fire.

However, the last two years have seen the social media landscape shift significantly with Myspace, once the byword for music-based social networking, shedding users.

News Corp. is now preparing for a speedy sale of the site that it paid $580m (£350.3m) for in 2005.

In the interim, a number of other services – most notably RootMusic and damntheradio – have carved a niche for themselves by offering Facebook page builds and content management for acts.

But the relationship has not always been an easy one. RootMusic recently caused controversy when its co-founder J Sider seemed to attack Facebook at the Rethink Music conference in Boston, saying, “When’s the last time you tried to do something with Facebook, and they listened to you?”

He quickly backtracked in a posting on the Hypebot site, saying, “What I was saying is that Facebook is a great platform to build on and as you've said we have had a lot of success with it.

“We have a great relationship with them and appreciate it very much. But if you are an individual artist or manager it’s tough to simply call up FB and ask if they could make a change on the platform for you.”

Given the scale of Facebook, any move it makes in the music sphere is likely to be intensely scrutinized by the music industry.

However, one label digital marketing head was unimpressed by the relaunch of Music On Facebook, believing the move to be too little, too late, when a variety of quality bolt-on services such as RootMusic and SoundCloud already exist.

“Right now it simply looks like a starter page for people looking to set up a fan page,” he said. “Of course that might change over time, but right now it only has 180,000 fans, so it’s got no reach whatsoever.”

“But right now I’d argue their best bet would just be to buy RootMusic and make that a default app, at the Pro level, for all artist pages,” he added.

Facebook was, of course, supposed to integrate with Ping, Apple’s music-centric social network within the iTunes player, but withdrew just before its launch in September last year.

Since then Ping has struggled to gain traction while Facebook was successfully integrated into Spotify’s player client.

Last month, MXP4 took music-based social gaming into Facebook with the launch of its Bopler titles. After several years of being pushed to the margins of Facebook, this year could finally see music could move centre stage on the world’s biggest social network.

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Mon, 09 May 2011 06:22:06 -0700 Spotify vs Apple, round 1? http://supergazol.posterous.com/spotify-vs-apple-round-1 http://supergazol.posterous.com/spotify-vs-apple-round-1 iTunes is the Apple of Spotify's eye
Monday May 9, 2011
By Ben Cardew, Eamonn Forde
Source : musicweek.co.uk

Spotify has fired a broadside in its battle with iTunes to dominate the digital music market by offering a new system that can manage music on Apple devices.

Through a new ‘devices’ tool in the Spotify client sidebar, users can now manage the music on their iPod, iPhone or Android phone via the player (rather than via iTunes), syncing all their downloads.

The updated software will scan a user’s digital music collection into the Spotify player.

iPhones and Android phones sync wirelessly and the company said it had decided to focus on the most popular music devices, rather than integrating every MP3 player.

This in itself was significant enough. But the company, which has for the last year and a half offered downloads via its partner 7digital, also announced aggressive moves to build its download sales.

Spotify has now built its own download store and struck direct deals with labels and aggregators to sell music, with a particular emphasis on bundles; discounts are offered for multiple track playlist-based purchases, with a single-click buying option.

Users can buy 10 tracks from £7.99, 15 tracks for £9.99, 40 tracks for £25 and 100 tracks for £50.

The move could be a setback for 7digital (and 50% stakeholder HMV), but CEO Ben Drury was upbeat. “It’s not a blow – we've known about this for a very long time and Spotify’s implementation of our APIs and matching wasn't great,” he said.

Drury added Spotify’s recent moves to limit free access meant “it was obvious for them to do downloads themselves”.

For Spotify, the move to sell downloads means added storage and delivery costs although this is outweighed by cutting out the middleman.

Spotify CEO Daniel Ek said “Our users don't want to have to switch between music players, but they do want to take their playlists with them wherever they go, on a wider range of devices, more simply and at a price they can afford.

But the implications are far wider-ranging. While Spotify does not mention iTunes at any point in its announcement, it is hard not to see this as an attack on the biggest name in digital music.

If Spotify can become a user’s main music player, why use iTunes to buy a download?

Ovum principal analyst Mark Little called the move “a direct attack on Apple’s precious iPod hinterland, and one which stands considerable chance of success”.

“Music labels will not be unhappy that iTunes is at last getting more direct competition, but Apple is yet to launch their own cloud-based music service and could still take a 30% cut of some of Spotify’s music revenues if they were to apply their new subscription policy,” he said.

“This move into Apple’s backyard is sure to improve the chances of success for Spotify in North America and no doubt its valuation as well. Nerves will be jangling in Cupertino.”

Indeed, with the news last week that Amazon had effectively started a price war in the US undercutting iTunes and Facebook re-launching its Music On Facebook platform, it was a tough seven days for Apple.

Of course, Spotify has yet to even launch in the US, a where iTunes has a 70% market share.

It is worth noting, too, that for Apple users, iTunes does a lot more than just organising music.

But with this Spotify update and a US launch said to be imminent, filling in one of the last significant holes in the company’s service, the ball is now firmly in Apple’s court.

Apple did not comment. However, some commentators think this could speed up the launch of its own much rumoured cloud music / streaming service, with some reports claiming it already has deals in place with a number of the majors.

“On paper this is no serious threat to the iTunes Music Store or player now,” said Forrester Research vice president and research director Mark Mulligan. “But, when Apple launches cloud functionality (most likely a mix of locker and on demand streaming) this will look much more directly competitive.

But all that said let’s keep a sense of perspective here: Apple have sold over a quarter of a billion iPods. Spotify have 10 million customers of which only two thirds are active and only 10% pay them anything. If Apple feel any serious competitive threat they’ll throw their full innovation weight behind building something bigger and better.”

The news comes at an interesting time for the fledgling music streaming market: RIAA figures released last week revealed subscription-based income slid from $213.1m (£127.7m) to $200.9m (£120.4m) in the US last year, although the number of streaming subscribers was up from 1.2m to 1.5m.

Meanwhile, figures for the first four months of 2011, have shown sales of single track downloads in the US – far from stalling, as was previously supposed – were actually up 8.3% for the year-to-date.

In this context, Spotify’s move to boost download sales seems like a canny move. It could, of course, dilute its message as a streaming service but Ek is on record as saying that access and ownership can co-exist.

The emphasis on selling bundles is another interesting move. Spotify is not the first player to try this – eMusic’s business model is largely based on bundling – but it is a significant step.

The final change announced by Spotify last week was the launch of updated Android and iPhone apps that allow all users – including those on the free tier – to purchase MP3 playlists and wirelessly add them to their devices. Previously the Spotify smartphone app could only be activated by Premium users to synch playlists over Wi-Fi.

In making these three key changes – as well as recent alterations to the free service – Spotify has set out its stall, as it looks to convert a business that is impressive in its reach – but significantly less so in terms of revenue – into a profitable enterprise. And while the move will – inevitably – be painted as Apple versus Spotify, Drury, whose company has just launched a new Android app (see page 6) said the whole digital market could actually benefit.

“The more people that realise there are alternatives to iTunes is good for the whole market ,” he said.

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